We were pretty excited to see Justin Vernon of Bon Iver wearing the Shwood Bushmills shades yesterday:

We were also excited to discover the Bon Iver Deluxe video series. Directed by cinematographers Isaac Gale and David Jensen, the series features seven videos of songs from Bon Iver’s self-titled album. While each video is diverse in concept, they all feature stunning cinematic manipulation of natural imagery. The full series can be found here.