This project started as an experiment. An experiment in transformation, reconstruction, and repurposing. To try to return paper to something like its original state. It took us over a year of experimentation, research, and development to settle on this proprietary technique, shown in the video above. Bad ideas, false starts, and near misses are all part […]
Early last year we launched our Acetate collection introducing a brand new material, cellulose acetate, into our product offerings. This was a big step forward for us and we wanted to offer a little bit more information about acetate itself, how it’s made, and why we chose to use world-renowned Mazzucchelli cellulose acetate for our […]
The Shwood x Widmer Collaboration is something special. Bringing together each of our unique pursuits, we’ve created a one-of-a-kind package that is truly meant to be savored. Featuring a pair of richly textured oak sunglasses, an exclusive collaborative beer, and a co-branded bottle opener – all packaged in an individually numbered crate – the Shwood […]
For the eighth installment of our “Journeys” series, we sent some of our shades along with Luke Byrne on a backpacking trip across the Tasmanian wilderness. The trip was the initial excursion for a project Luke & Co. are starting called The Adventure Handbook (find out more about that project and visit their Instagram at […]
Journey 006 features Jesse Morrow and crew as they travel the American Southwest, head up the California coast, and return to their home base of Seattle. Originally their trip was planned to support a coffee roaster initiative, interviewing individual roasters, shooting photos and compiling it all into a book of sorts. After several roasters pulled […]
