For the release of our new “Eugene” style sunglasses, we took to the streets (or road, rather) in a 1967 Shelby Cobra GT350 – a pair of the Eugenes in hand – and saw where it took us. The rural, backcountry roads were quiet and ripe for some meditative speed; For that, the Cobra was […]
Our new video lookbook provides a peak at the upgrades and changes that we’ve made to our Select line. The new Shwood Select Collection ups the ante by adding an Aircraft-grade Birch core to the overall construction of the glasses. This premium material adds to both durability and flexibility, and reduces overall material used, resulting […]
For Fall 2012, we release a tasteful twist on the classic Canby frame. Limited to 250 pieces, the Two-Tone pair alternates European Walnut and Quilted Maple woods for a truly dynamic look. The four-ply wooden frame is coupled with our standard Carl Ziess 100% UVA/UVB lenses. Currently available via shwoodshop.com and select retailers.
For our 2012 video lookbook, we present a stereoscopic view of our new “Shwood Select” premium line of eyewear. Experimenting with a 3D technique from the early 1800’s, we set out on an exploration to capture some of Oregon’s most blissful hideaways in a mesmerizing experimental fashion. Among the eyewear featured in the video, new “Florence” […]
We were pretty excited to see Justin Vernon of Bon Iver wearing the Shwood Bushmills shades yesterday: We were also excited to discover the Bon Iver Deluxe video series. Directed by cinematographers Isaac Gale and David Jensen, the series features seven videos of songs from Bon Iver’s self-titled album. While each video is diverse in […]
