Experiments This project started as an experiment. An experiment in transformation, reconstruction, and repurposing. To try to return paper to something like its original state. It took us over a year of experimentation, research, and development to settle on this proprietary technique, shown in the video above. Bad ideas, false starts, and near misses are all part […]
The Shwood x Widmer Collaboration is something special. Bringing together each of our unique pursuits, we’ve created a one-of-a-kind package that is truly meant to be savored. Featuring a pair of richly textured oak sunglasses, an exclusive collaborative beer, and a co-branded bottle opener – all packaged in an individually numbered crate – the Shwood […]
For the eighth installment of our “Journeys” series, we sent some of our shades along with Luke Byrne on a backpacking trip across the Tasmanian wilderness. The trip was the initial excursion for a project Luke & Co. are starting called The Adventure Handbook (find out more about that project and visit their Instagram at […]
Winters in Portland are long, cold, and wet– but not quite cold enough to see any significant amount of snow in the city. Mt. Hood is close and accessible– if you’re willing to make the hour and a half drive and deal with the sometimes heavy traffic and often dangerous road conditions. The combination of […]
Our Fifty/Fifty Instagram Contest is back for June! To celebrate the recent release of our new Acetate collection we are holding a monthly Instagram photo contest to showcase your best “Fifty/Fifty” themed images! Each month will feature a different theme- the theme for this month is “Water”. The rules are simple: 1.) Follow @shwoodshop on […]
